How Butlr Achieved Global IoT Scalability & Reduced Connectivity Costs with Spenza

Home Spenza Platform How Butlr Achieved Global IoT Scalability & Reduced Connectivity Costs with Spenza

How Butlr Achieved Global IoT Scalability & Reduced Connectivity Costs with Spenza

Discover how Butlr scaled IoT worldwide and cut connectivity costs with Spenza in this success case study.

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Overview

Client: Butlr
Industry: IoT & Smart Building Management
Challenge: Managing complex, high-cost, multi-country mobile connectivity for real-time IoT sensor analytics
Solution: Spenza’s unified platform for customized mobile plans, centralized IoT management, and simplified billing

About Butlr

Butlr leads the spatial intelligence domain, delivering innovative IoT-driven solutions for smart building management. Leveraging advanced AI, Butlr optimizes energy consumption, space occupancy, and infrastructure efficiency globally. To deliver its cutting-edge analytics, Butlr relies heavily on robust, high-bandwidth IoT sensor connectivity worldwide.

The Challenge: Navigating Global IoT Complexity

As Butlr expanded operations into the US, UK, France, and beyond, managing international mobile connectivity quickly became their most pressing issue:

Complex Multi-Country Requirements: Securing high-bandwidth IoT data plans tailored for multiple countries was resource-intensive, expensive, and inefficient.
Fragmented Management: Managing multiple carrier relationships across regions resulted in administrative headaches, higher operational costs, and poor visibility.
Costly Unlimited Plans: Traditional carriers’ unlimited data plans were prohibitively expensive and mismatched Butlr’s specific IoT data needs, causing unnecessary overspending.

Butlr required a centralized, scalable solution to simplify global connectivity management, significantly reduce costs, and accelerate market entry.

The Solution: Unified Connectivity with Spenza

Butlr partnered with Spenza to transform their IoT connectivity approach rapidly and efficiently:

Customized Mobile Plans: Leveraged the Spenza Marketplace to obtain cost-efficient, tailored mobile data plans perfectly aligned with IoT sensor requirements.
Centralized IoT Management: Adopted Spenza’s no-code centralized IoT platform to significantly streamline global device and service management.
Unified Billing: Utilized Spenza’s integrated billing solution, drastically simplifying financial management and providing clear visibility into expenses.

Key Results & Impact

Implementing Spenza’s platform delivered immediate, quantifiable improvements for Butlr:

Reduced Connectivity Management Costs by 40%: Customized data plans eliminated unnecessary expenditures, significantly lowering operational expenses.
Accelerated Market Entry from 60 Days to 7 Days: Spenza’s platform reduced the time required to launch in new regions, enabling Butlr to scale rapidly and efficiently.
Operational Efficiency: Centralized global IoT connectivity management simplified complex operations, allowing Butlr to reallocate resources to core innovation and growth.
Simplified Financial Operations: Unified billing reduced administrative overhead by over 50%, providing clear insights and straightforward financial management.

Spenza: The All-in-One Platform for Connected Devices

Spenza is an MVNO platform specifically designed for consumer device OEMs and IoT brands, removing the complexities of global cellular connectivity. It delivers a comprehensive solution for launching, managing, and scaling connected devices globally:

Rapid No-Code Deployment: Launch fully branded marketplaces for connected devices in as little as 7 days using Spenza’s no-code MVNE platform and Shopify integration.
Connectivity Marketplace: Choose from tailored IoT connectivity plans that optimize coverage, cost efficiency, and regulatory compliance without cumbersome direct carrier negotiations.
Unified Operational Management: A single platform to manage global eSIM orchestration, service provisioning, billing, invoicing, and reconciliation efficiently.
Built-in Global Compliance: Pre-integrated compliance solutions (SOC2, KYC, tax, telecom, and privacy regulations) that simplify international expansion without needing local infrastructure.

Conclusion: Transforming Connectivity into a Strategic Advantage

By implementing Spenza’s platform, Butlr successfully converted global connectivity from a complex operational burden into a streamlined, strategic asset. The shift to centralized management, custom-tailored plans, and unified billing significantly reduced costs, accelerated scalability, and freed Butlr’s team to focus on core innovations.

Ready to Simplify Your Global IoT Connectivity?
Launch your service faster, become profitable sooner, and scale with confidence. Spenza provides everything you need—connectivity, compliance, eSIM orchestration, billing, and support—to turn your smart devices into recurring-revenue products.

FAQs

Can we integrate our existing carrier contracts with Spenza?

Absolutely. Spenza’s “Bring Your Own Network” (BYON) capability seamlessly integrates your existing carriers while providing centralized management and billing.

How quickly can we launch with Spenza?

With Spenza’s no-code platform, you can launch a fully operational, branded online marketplace for connected devices in just 7 days.

Does Spenza handle international telecom and tax compliance?

Yes. Spenza handles global tax, telecom, and privacy regulations seamlessly, allowing compliant and risk-free international scaling.

What is an MVNE and why do I need one?

An MVNE (Mobile Virtual Network Enabler) provides the essential technology platform and services required to operate as an MVNO. This includes billing, customer support systems, and the API-driven backend for managing connectivity. Partnering with an MVNE is the fastest and most efficient way to market, dramatically reducing costs and complexity.

Who benefits most from Spenza’s platform?

Brands and OEMs in IoT sectors—wearables, security devices, asset tracking, automotive telematics—benefit greatly from Spenza’s simplified management, cost efficiency, and accelerated scalability.

How much does it cost to launch an MVNO?

While traditional models required high capital expenditure, modern MVNE platforms allow for a much more accessible, operational expenditure-based model. The exact cost depends on your specific model and goals, but you can get a detailed estimate using our free MVNO Cost Calculator